Post Covid 19 Digital Marketing Solutions for You
Covid-19 has affected almost all areas of business. Some fundamentally, some less so. Even in these difficult times, however online marketing company, there are ways you can help your brand or company and get the most out of the situation. We wrote four tips on how to respond to the current situation in online marketing and strengthen the perception of the brand or position of the company.
Maintain contact with clients
If you are one of those companies or entrepreneurs whose emergency situation caused the closure of the operation, do not despair. It is important to stay in touch with your customers https://www.onesearchpro. The form can be different – from helping those who need it to calming down and maintaining relationships with clients. For example, if you have a movie theater, you can continue to entertain and communicate with people, fans are now online and will appreciate the supply of information and entertainment, and the brand will help. The best digital marketing solutions are now coming with the smartest options.
Try to adapt to the situation
One of the most affected areas is tourism and hospitality. Of course, companies that sell trips abroad have a problem and the situation is complicated. In general, however, there are two options, either the company or the entrepreneur folds his hands or adapts to the situation. A good example is the Thir wine bar in Tábor, which continues to cook and distribute food. On Saturday 4.4. In addition, he launched livestreaming pig roasting , which spectators can then order home and the restaurant will bring them a piece of meat. It’s definitely better than having it closed and waiting.
Advertising is now cheap
Of course, many brands have now responded by interrupting or significantly reducing advertising and advertising spend. As a result, CPM (cost per thousand impressions) has dropped, and so have the cost of converting or gaining a new customer. If you can now use online marketing for your business, do so. As the situation clears, the cost of advertising will rise sharply and you’ll need to spend significantly more. What will all those companies and brands do? They start advertising and catching up with the lost month, two. For clients, we see an increase in the conversion rate of up to 50 percent and a decrease in prices per action in similar numbers.
Start planning and making preparations for the period after
However, if you do not fall into the above 3 points and you cannot do anything at all, focus on planning. You now have a unique space to evaluate activities over the past months and years and build a communication strategy for the period after the restrictions have been lifted. You can also, for example, make long-delayed site modifications or revise the communication as a whole. Prepare several variants of plans according to market developments and prepare for a restart. It is more than certain today that digital transformation will not miss any company or brand. Whoever is faster and better prepared will win!